The Philippine's Department of Tourism (DoT) launched its latest tourism campaign dubbed as "Take Me To The Philippines" last September 27, 2009 with a music video starring Apl.de.ap of the Black Eyed Peas. The music video is entitled "Take U To The Philippines" and the song talks about the places worth visiting in the country.
Watch Tourism Secretary Ace Durano and Apl.de.ap talk about how the video came about.
Apl was chosen by the department as the global ambassador of its "Take Me To The Philippines" endeavor. This campaign is aimed at re-establishing the position of Philippine tourist spots as global destinations.